Sports & Influencer Marketing I Partnership Development I Brand Consulting
I am the founder of Hochberg Sports Marketing; an independent and socially-conscious sponsorship agency.
After a number of years of working in sports for organizations such as the Brooklyn Nets, Washington Wizards, and others, I honed in on my passion within the industry.
This led to the founding of HSM, which I launched with two goals in mind: To assist underserved athletes and underdeveloped sports properties by building their brands through partnership facilitation, non-profit alignment, public relations placement, and other means.
For too long, sports marketing has given 99% of its attention to the 1% of mainstream sports. Simultaneously, athletes in niche sports have been largely ignored despite their growing fanbases, and burgeoning brands have not been able to break into the industry.
HSM is here to build and amplify the proﬁles and voices of growing athletes, brands, and sports properties. Along the way, we are aiming to change the way fans, sponsors, and the media think about and approach the overall sports landscape.
What people are saying
“For the past two years, Matt and his firm (HSM) have represented the interests of the AVP on its sponsorship outreach and management. Over this period, HSM increased our exposure and sponsorship revenues. This increase is attributed to HSM’s networking, perseverance, and integrated sponsorship / marketing concepts. We highly recommend HSM.”David Kim, Vice President of Partnerships at AVP Beach Volleyball
“I am a professional soccer player and HSM has been able to find me multiple brand partners in categories that fit my brand and interests (vegan, health & wellness). Communication is a breeze and there have been zero issues working together. It is very refreshing working with a team that is honest and delivers exactly what they promise. They were also great about keeping me in the loop and updating me every step of the way. I highly recommend them to anyone looking for brand partnerships.”Erika Tymrak, former member of the US Women’s National Team & National Women’s Soccer League
The Hochberg Sports Marketing team has been absolutely great to work with! As a professional athlete, my main focus is on the field and they’ve been able to take care of my off-field needs. HSM has helped me secure a number of different brand partnerships with companies and products I enjoy. In addition, HSM helped me with my first youth soccer camp, and they were able to find partners to support the event. Overall, I really enjoy working with the HSM team and I highly recommend them.Danny Colaprico, Chicago Red Stars of the National Women’s Soccer League
“Hochberg Sports Marketing is a high-quality and dependable sports sponsorship agency. HSM has helped facilitate multiple partnerships between their athletes and my company, NOW Foods. Matt and the HSM team are reliable, communicative, and have been a pleasure to partner with.”Alana Horinko, Public Relations Manager at NOW Foods
Get in touch
Whether you are a brand in search of sports marketing assistance, an athlete seeking representation, a college student looking for advice on how to break into the industry, or just an NBA fan who wants to debate MJ vs. LeBron (a debate that will never go anywhere – yet one I am always down to discuss), drop me a line.